The experts in the UX field are most likely the ones closest to the customer. They are responsible for researching needs, designing products, and thereby aiming to create the best possible product for the customer. But there is still a big gap between the data and user experience. Data and data sources are mysterious and obscure to practitioners within the UX design field. Knowledge graphs can play a huge role in bridging this gap between data and design. By making data discoverable and understandable to UX product designers in a humanistic way will undoubtedly result in better products and happier customers.