FOCUS SESSION: Managing workflows has been a recurring challenge in content operations and solutions. As they have been considered as sets of transactional steps of files involving a number of people within organizations they have not always been synchronized with customer experience standards and needs. As a result some workflows have not delivered output as planned and expected. As workflows are at the heart of content supply chains they must embed all content management phases including design, development, localization, provisioning and delivery while remaining closely aligned with customer requirements. It is the only way to delight customers when and how they want it and to run global content operations in a cost effective way. This session will cover cases and experiences ‘from the trenches’ highlighting why managing and automating workflows matter upfront and how technology should enable the transformation of supply chains into value chains for the business.
