As global enterprises focus on improving CX (customer experience) across the world we see the following impact: - Huge increase in dynamic, unstructured CX related content - Substantial increase in content and translation volumes - Increased use of "raw" MT - Changes in the view of translation quality - Changes in the kinds of tools and processes used to enable effective massive-scale translation capabilities. This presentation will provide examples of the content changes and their impact on optimal tools and the translation production process. Several use-cases and case studies will be provided to illustrate the growing need for better man-machine collaboration and will also highlight emerging best practices that show that MT has only begun its deep engagement with international business initiatives for any global enterprise.
